Editorial teams on a journey to discover delicious culinary heritage
Journalists no longer have time for long press trips? Wächter PR creates live experiences on site that offer real added value for editorial teams and integrate seamlessly into their everyday production routine. Because authentic stories arise precisely where people, tradition, and passion come together.
We make the product, quality, and brand accessible and tangible by sending a group of media professionals on a culinary journey of discovery for our client Speck Alto Adige PGI. The program includes exclusive insights into speck production with tastings at the producer’s premises and taking speck dumplings to a new level in a joint cooking workshop. The absolute highlight: at the South Tyrolean Speck Festival in Bruneck, our guests experienced enjoyment, music, and regional culture in a unique, authentic mix. The result was impressive: multi-page reports in the food and lifestyle press, which conveyed the on-site experiences to readers and brought the Speck Alto Adige PGI brand to life.
Fancy some authentic South Tyrolean delicacies?