Waechter PR GmbH
Lindwurmstr. 88
D-80337 Munich
(+49) 89-747 242-0, fax: -40
CEO: Annika Keilhauer

HRB 126 376
Competent court: Amtsgericht München
USt-ID: DE 201282225

Design and Production: Waechter PR GmbH
Photos: Matthias Aletsee / Waechter PR


You want to come and visit? That’s nice!

We’ve got cookies and excellent coffee.
It’s really lovely here at the Theresienwiese next to the Oktoberfest ground, except for September when the Beer Festival is in full swing!

Public Transport: Underground lines U3/U6, Stop: Poccistrasse (right at our doorstep)
Parking is available for selected guests


terms of use

All information on the website of Wächter PR GmbH is of a general nature. We assume no liability that the information provided is current, correct and complete, nor for the content of external websites to which links are provided.

trademarks & copyright

Content, design and structure of this website are protected by copyright. All rights are reserved. Information or data (text, images, graphics, sound, video or animation files) may not be used or applied in any form, even in part, without the prior written consent of the copyright holder. All trademarks and logos used on this website are protected by copyright.


We process personal data, which is collected when you visit our website, according to the data protection regulations of Germany. When you visit our website, our web servers store data by default:

  • name of your internet service provider
  • website from which you visit us
  • the individual pages that you visit on our website
  • date and duration of the visit.

Beyond that, personal data is only stored if you provide us with it yourself, e.g. in the context of an application or contact request. Personal data will only be transmitted to state institutions and authorities within the scope of mandatory national legal provisions. We use the collected data for technical administration, for the provision of the online offer and communication of our services, as well as for misuse detection and troubleshooting. You have the right to information, deletion, correction and objection. For details, please refer to our attached data protection declaration or contact the person responsible directly in accordance with Art. 4, para. 7 GDPR: Waechter PR GmbH, Lindwurmstr. 88, D-80337 Munich,

Thank you for your interest in our company. The protection of your privacy is very important to us. It is generally possible to use our Internet pages without providing personal data. However, if you wish to make use of special services of our agency via the internet site, it may be necessary to process personal data. If this is the case and there is no legal basis for such processing, we will generally obtain your consent. The processing of personal data (e.g. name, address, email or telephone) is always in accordance with the basic data protection regulation and in compliance with the applicable country-specific data protection regulation.

We have implemented numerous technical and organizational measures to ensure the most complete protection possible of the personal data processed via this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, you are free to transmit personal data to us by alternative means (e.g. by telephone).

With this declaration we would like to inform you about the type, scope and purpose of the personal data collected, used and processed by us and to clarify the rights to which you are entitled.

1. Terms used

The data protection declaration of Waechter PR GmbH is based on the terms used by the European legislator when the General Data Protection Regulation (GDPR) was issued. To make the data protection declaration easier to read and understand, we would like to explain the terms used first.

“Personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, identification number, location data, online identifier, or to particular features which reveal the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

“Processing” means any operation or set of operations which is performed upon personal data, whether or not by automatic means. The term covers virtually all processing of data.

“Profiling” means any automated processing of personal data consisting in using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, conduct, whereabouts or change of location.

“Pseudonymisation” means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the need for additional information.

“Processor” means any natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

“Controller” means any natural or legal person, public authority, agency or any other body which alone or jointly with others determines the purpose and means of the processing of personal data.

2. Responsible for the processing of data according to the GDPR:

Waechter PR GmbH
Lindwurmstr. 88, D-80337 Munich
+49 (0)89 747 242-0


3. Which data is processed?

We process personal data that we receive from business partners in the course of our business activities. In addition, we process personal data that we permissibly obtain from publicly accessible sources (e.g. press, Internet). Personal data processed by us can be personal data (name, address, contact data), in the case of data from our partners, business data (industry, department, position) and other data comparable to the categories mentioned.

4. Which are the purpose and legal basis of the processing?

We process personal data in accordance with the European General Data Protection Regulation (GDPR).

a. for performance of contractual obligations (Art. 6 para. 1 b GDPR)

The processing of data is carried out to fulfill our contractual obligations or to carry out pre-contractual measures, which are carried out on request.

b. in the context of the balancing of interests (Art. 6 para. 1 f GDPR)

If necessary, we will process your data to protect our legitimate interests, provided that your interests do not outweigh our own or there is no contradiction, i.e.

» Communication services
» Documentation of business relations

c. on the basis of your consent (Art. 6 para. 1 a GDPR)

Insofar as you have given us your consent to process personal data for specific purposes, the lawfulness of this processing is based on your consent. A granted consent can be revoked at any time. This also applies to the revocation of declarations of consent that were issued to us before the GDPR came into force (i.e. before 25th May, 2018). The revocation of a consent is only effective for the future and does not affect the legality of the data processed up to the revocation.

d. on the basis of statutory provisions (Art. 6 para. 1 c GDPR)

Personal data is processed within the framework of legal requirements, e.g. to comply with retention periods.

5. Who receives your data?

Within the Waechter Worldwide Partners agency group only those entities that need to have access to your data in order to fulfill our (pre-)contractual or legal obligations, or that are charged with data maintenance, the execution of marketing and sales activities and data protection will be granted access. External service providers and agents employed by us may also receive data for these purposes. These are primarily Waechter Digital GmbH and our German hosting partners and IT infrastructure service providers. In order to protect your personal data, a contract data processing agreement is concluded with external service providers.

In addition, we use service and content offerings of other third parties (see point 9 of this privacy policy), some of which are located in third countries. Subject to legal or contractual permissions, we will only store the data in a third country if the special requirements of Art. 44 ff. GDPR apply. This means, for example, that the processing is carried out on the basis of special guarantees, such as the officially recognised determination of a level of data protection corresponding to that of the EU (e.g. for the US through the “Privacy Shield”). Your personal data will not be transferred to other third parties or to other bodies in countries outside the EU (so-called third countries).

6. How long is your data stored?

We process and store personal data only for the period of time required to achieve the purpose of storage and to fulfil our (pre-)contractual and statutory obligations, or if we have a legitimate interest within the scope of weighing up interests (Art. 6 para. 1 f GDPR).

Unless expressly stated in this data protection declaration, we will delete the data as soon as they are no longer required for your intended purpose and there are no legal retention periods to prevent deletion. If the data are not deleted because they are required for other and legally permissible purposes, their processing is restricted, i.e. the data are blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.

7. Is there an obligation for you to provide data?

Within the scope of our business relationship, you must provide us with the personal data that is necessary for the commencement, execution and termination of a business relationship and for the fulfilment of the associated contractual obligations or that we are legally obliged to collect. Without this data we will generally not be able to conclude and execute a contract with you. If we request personal data from you, we will inform you on a case-by-case basis if the provision of the personal data is required by law or contract or is necessary for the conclusion of a contract, if there is an obligation to provide the personal data and what the consequences would be if the personal data were not provided.

8. Notes on the use of our website & e-mail communication

8.1 Logfile Information

Our website collects a number of general data and information with every call by a data subject or automated system. This general data and information is stored in the log files of the server. The following can be recorded: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites that are accessed via an accessing system on our website, (5) the date and time of an access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information which serve to prevent danger in the event of attacks on our information technology systems.

When using this general data and information, we do not draw any conclusions about the person concerned. Rather, this information is required in order to (1) deliver the contents of our website correctly, (2) optimize the contents of our website and the advertising for it, (3) ensure the long-term functionality of our information technology systems and the technology of our website, and (4) provide law enforcement agencies with the information necessary for prosecution in the event of a cyber attack. These anonymously collected data and information are therefore statistically evaluated by Waechter PR GmbH with the aim of increasing data protection and data security in our company, in order to ultimately ensure an optimal level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by a person concerned. The log file data used to provide the website are deleted after the respective session.

8.2 Contact via the website

The use of our website is basically possible without any indication of personal data. However, due to legal regulations, our website contains information that enables rapid electronic contact with our company and direct communication with us. This includes our email address. If you contact us by email, telephone, social media or via a contact form, your transmitted personal data will be stored automatically. Such voluntarily transmitted personal data is collected for the purpose of processing, or contacting you. This personal data will not be passed on to third parties.

8.3 Cookies

Our website uses cookies with a cookie ID. Cookies are text files which are placed and stored on a computer system via an Internet browser. Cookies consist of a string of characters that can be used to assign Internet pages and servers to the specific Internet browser in which the cookie was stored.

By using cookies, we can provide users of this website with more user-friendly services that would not be possible without the setting of cookies. By means of a cookie, the information and offers on our website can be optimised in the interest of the user and the use of our website can be made easier for the users. For example, the user of a website that uses cookies does not have to enter his or her access data again each time he or she visits the website, as this is done by the website and the cookie stored on the user’s computer system.

You can prevent the setting of cookies by our website at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programme. This is possible in all common Internet browsers. If you deactivate the setting of cookies in the Internet browser used, it is possible that not all functions of our website can be used to their full extent.

9. Integration of third-party services and content

9.1 Google Analytics

We have integrated Google Analytics with anonymization function for web analysis on this website. It is mainly used to optimize a website and for cost-benefit analysis of internet advertising.

Google Analytics is operated by Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

We use Google Analytics with anonymisation function for web analysis. This shortens the IP address of your Internet connection by Google and makes it anonymous if our Internet pages are accessed from a member state of the EU or from another state that is a signatory to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there. The IP address transmitted by the user’s browser is not merged with other Google data.

By setting cookies, Google obtains knowledge of data relating to you, such as your – albeit abbreviated – IP address, which Google uses to trace the origin of visitors and clicks, access time and frequency, among other things. This data is stored by Google in the USA.

The purpose of the Google Analytics component is the analysis of visitor flows on our website. Among other things, Google uses the data and information obtained to evaluate the use of our website in order to compile online reports for us which show the activities on our website and to provide further services in connection with the use of our website. The personal data of users will be deleted or anonymised after 14 months.

You can also prevent the setting of Google cookies by our website at any time by means of a corresponding setting in the Internet browser used. You also have the option of objecting to the collection of data generated by Google Analytics and relating to the use of this website and the processing of this data by Google. To do so, you must download and install a browser add-on under the link Browser add-on to deactivate Google Analytics. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the Browser Add-On is considered by Google as a contradiction.

Further information and Google’s applicable privacy policy can be found at and Google Analytics is explained in more detail at this link

9.2 Social Media

We maintain online presences within social networks and platforms in order to be able to communicate with customers, interested parties and users active there and to inform them about our services. When accessing the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply.

Unless otherwise stated in our privacy policy, we process the data of users if they communicate with us within the social networks and platforms, e.g. write articles on our online presences or send us messages.

9.3 Other third-party services and content

Within our website, we use on the basis of our legitimate interests (i.e. interest in analysis, optimisation and economic operation within the meaning of Art. 6 para. 1 lit. f. GDPR) content or service offers from other third-party providers to integrate their content and services, such as videos or fonts. This always presupposes that the third-party providers of these contents are aware of the IP address of the users, as without the IP address they would not be able to send the contents to their browsers. The IP address is therefore required to display this content. We endeavour to use only such content whose respective providers use the IP address only to deliver the content. Third party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. Pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may contain technical information about the browser and operating system, referring websites, visiting time and other details about the use of our online offer, as well as being linked to such information from other sources.

A general objection to the use of cookies used for online marketing purposes can be declared for many of the services, especially in the case of tracking, via the US site or the EU site Furthermore, the storage of cookies can be achieved by deactivating them in the browser settings. Please note that in this case not all functions of this online offer can be used.

9.4 Google Fonts

We integrate “Google Fonts” by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Data protection declaration:, Opt-Out:

9.5 Google Maps

We integrate “Google Maps” of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The processed data may include, in particular, IP addresses and location data of the users, which, however, cannot be collected without their consent (usually in the context of the settings of their mobile devices). The data may be processed in the USA. Data protection declaration:, Opt-Out:

10. Data protection in the application process

We collect and process the personal data of applicants for the purpose of processing the application procedure. By submitting their application to us, applicants agree to the processing of their data for the purposes of the application procedure in accordance with the type and scope described in this data protection declaration. The processing can also take place electronically. This is particularly the case if an applicant submits the relevant application documents to us electronically, for example by email. If a contract of employment is concluded with an applicant, the data transmitted will be stored for the purpose of processing the employment relationship in accordance with the statutory provisions. If no contract of employment is concluded with the applicant, the application documents will be automatically deleted six months after notification of the rejection decision, subject to a justified revocation by the applicant. We have set this period of time so that we can answer any follow-up questions about the application and meet our obligations to provide evidence under the Equal Treatment Act.

11. Rights of data subjects

11.1 Information

You have the right to obtain confirmation as to whether or not data in question are being processed and to obtain information on such data, as well as further information and copies thereof, in accordance with Art. 15 GDPR.

11.2 Completion

In accordance with article 16 of the GDPR, you have the right to request the completion of the data concerning you or the correction of incorrect data concerning you.

11.3 Deletion

In accordance with Article 17 of the GDPR, you have the right to demand that the data in question be deleted immediately or, alternatively, in accordance with Article 18 of the GDPR, that the processing of the data be restricted.

11.4 Transmission

You have the right to receive the data in question, which you have provided us with, in accordance with Art. 20 GDPR, and to request that they be communicated to other responsible parties.

To assert all these rights, you can always contact one of our employees.

11.5 Complaint to the Supervisory Authority

Under Art. 77 GDPR you also have the right to lodge a complaint with the competent supervisory authority.

11.6 Right of revocation

You have the right to revoke consents granted in accordance with Art. 7 para. 3 GDPR with effect for the future.

11.7 Right of objection

You may at any time object to the future processing of data concerning you in accordance with Article 21 of the GDPR. In particular, you may object to processing for direct marketing purposes. This also applies to profiling, insofar as it is related to such direct marketing. To exercise your right of objection, you may contact any employee of the Waechter PR GmbH. You may also exercise your right of objection in connection with the use of the company’s services, notwithstanding Directive 2002/58/EC, by means of automated procedures using technical specifications.

Legal basis of the processing

Art. 6 I lit. a GDPR serves our company as a legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations necessary for the supply of goods or provision of another service or consideration, the processing is based on Art. 6 I lit. b GDPR. The same applies to such processing operations which are necessary for the execution of pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation which makes the processing of personal data necessary, for example to fulfil tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our company was injured and his name, age, health insurance details or other vital information had to be passed on to a doctor, hospital or other third party. In that case, the processing would be based on Art. 6 I lit. d GDPR.
Finally, processing operations could be based on Art. 6 I lit. f GDPR. Processing operations which are not covered by any of the above legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or of a third party, provided that the interests, fundamental rights and freedoms of the data subject do not prevail. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47 Sentence 2 GDPR).

If we commission third parties to process data on the basis of a so-called “contract processing agreement”, this is done on the basis of Art. 28 GDPR.

If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is to carry out our business activities for the benefit of the well-being of all our employees and shareholders.

Please note: This legal notice was translated with the help of the artificial intelligence translation service In case of any descrepancies between the German and the international version, the original German-language version prevails.