Room for a Raffle

Talk of Town secures PR account for Germany’s currently largest private residential real estate company. As a show opener the local press is raffling off rental space right across Munich’s most wanted city districts.

With almost 350,000 apartments, Vonovia SE is currently Germany’s leading private residential real estate company. In the past, the listed company made headlines with utility bills or disputes with its tenants. The Munich PR agency Talk of Town has now secured the PR account for Vonovia in Bavaria.

The PR professionals develop a comprehensive communication concept for Vonovia, which positions the company as a modern partner for living space at fair conditions. Vonovia offers tenants affordable, attractive and likeable homes. At the same time, Vonovia creates sustainable solutions for future city quarters throughout Bavaria. In addition to classic press releases and media cooperations, the PR concept includes local events, tenant parties, press meetings and joint initiatives with municipal partners.

The housing market in the state capital Munich in particular is considered to be extremely tight. The cooperation with Talk of Town is therefore starting with a campaign that is probably unique in Germany: Together with the Munich tabloid newspaper tz, Vonovia is raffling off apartments right across the hippest parts of the city. Readers who have been looking for a new home for a long time without success can apply for one of five apartments – just like the single mother who is happy about the incredible first prize: six months rent free!

“With this special lottery, Vonovia becomes the talk of the town – and positions itself as a solution provider in the highly contested housing market,” explains Annika Keilhauer, Managing Director of Wächter & Wächter PR & Event GmbH. “Thanks to its extensive offer, Vonovia offers affordable living space from single households to senior citizens’ flats. Through clever redensification, the company is also making an important contribution against the housing shortage, especially in rapidly growing cities.”

Talk of Town makes headlines for a number of illustrious real estate clients from Aurelis Real Estate to the LBBW and Hines. With a comprehensive service including address formation, positioning, name and logo development, stakeholder management, construction site communication and broker events, Wächter & Wächter Worldwide Partners effectively ensures that existing properties and new developments in the real estate sector quickly become the talk of the town.