Brand Experience from South Tyrol for editors in Hamburg
A tasty event that combines joy, craftsmanship and good scrollytelling – from the initial idea to the last bite. Under the motto ‘Pure diversity: experience South Tyrolean enjoyment’, we teamed up with Apples Alto Adige PGI and Speck Alto Adige PGI to invite journalists to experience the culinary diversity of South Tyrol with all their senses. This is a project right from our hearts, which shows how brands can be brought to life.
Copyrights: Maria Grossmann for IDM Südtirol
AuthentiC WAY OF LIFE
Product experts provided fascinating insights into the origin, quality and production of the food. Together, delicious antipasti were prepared – with lots of love and even more flavour. And, of course, you just had to taste it. The result? An enjoyable exchange of ideas in great company and a genuine experience of the South Tyrolean way of life. Thank you to our client IDM, our host Elli kocht and everyone who attended and made this evening so very special.
Apples from South Tyrol get more sun, cooling mountain air, attention and care than any other apple. As part of the strategic brand PR, we position the crunchy ambassadors as the juicier choice in our long-running PR campaign. We are likewise whetting the appetite of German consumers for a traditionally produced artisan product: a pinch of salt, a bit of smoke and fresh air make Speck Alto Adige PGI an Italian export hit that tastes like holiday.
Did we wet your appetite?