Heroes from Ulm to New York

Project / Product: Conrad Dietrich Magirus Award
Task: Community Building for Firefighters Worldwide

Firefighters deserve recognition – claims MAGIRUS, the world’s leading manufacturer of vehicles and equipment for fire and disaster control. In honour of the company founder Conrad Dietrich Magirus, we are looking for the firefighting team of the year. In round 1 the campaign already exceeds all expectations: More than 15,000 participants chose the voluntary fire brigade from Detmold as the winning team in a nationwide online voting. BILD, Welt, dpa, SWR and Sat1 report live on the festive awards ceremony in Ulm. Meanwhile, teams from Brazil and South Korea are competing for the “Oscar of the Firefighting World”. Waechter & Waechter develops the concept and handles all communicative measures from the announcement to the award gala to the exclusive winner’s trip to New York. In addition, we stage product presentations at the Interschutz and the company headquarters.