Client: COLTENE
Project / Product: Endodontics, infection control & restoration
Task: Product & Corporate PR
Root canal treatments are not popular with dentists either – depending on the clinical situation flexible nickel-titanium-instruments to prepare efficiently between mesio-buccal and disto-lingual down to the apex. Unusual case reports illustrate the flexibility and fracture resistance of the files from international dental specialist COLTENE – as in the case of Lars the polar bear. With the help of an English-German ghostwriting, in over 100 pictures and via YouTube we help him and his veterinarian to global fame. At the Key Opinion Leader Meetings everyone talks about the amazing case and how short polymerisation times of composites help to realize successful RCTs in senior citizens, children or literally in the Lion’s dent…
NiTi files, flexible tapers 
Anaesthetised polar bear Lars… 
…amazed everyone at the KOL Meeting in Kuala Lumpur.