Location marketing born in the Lindwurmhof: Talk of Town accompanies business region Carinthia with digital storytelling.
After Talk of Town has successfully handled a large number of Swiss accounts among its international clients for decades, its Austrian neighbours are now also increasingly acquiring a taste for it. For its location marketing in southern Germany, Carinthia now relies on the ideas and extensive industry network of the Waechter & Waechter agency group.
Austria’s southernmost province is known on the German market primarily as an attractive tourist destination. Carinthia has so far only been perceived to a limited extent as a promising business, high-tech and educational location – this is to change. “It is a matter of making our excellent structures and future projects known beyond the state’s borders in order to inspire people for Carinthia as a location and to attract potential investors. With Waechter & Waechter, we have brought on board an ideal partner for the southern German region,” says Simon Poepperl, Manager of Regional Marketing for the State of Carinthia.
Already at the start of the campaign in southern Germany, companies interested in settling here can find everything they need to know about the world of Carinthia’s IT, logistics and start-up scene at www.wirtschaft-kaernten.de. In addition to digital storytelling, the focus is on creating awareness in the business and daily press as well as the specialist portals of selected key industries through targeted PR and media measures.
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Annika Keilhauer, CEO of Waechter & Waechter PR & Event, is looking forward to the exciting task: “After we have already helped some attractive business locations in Germany to achieve an international breakthrough, we are equally convinced that we will support the future success locations in a united and fully networked Europe. Especially in times of current reorientation, Carinthia offers wonderful conditions for medium-sized businesses and global players alike with little bureaucracy and a healthy work-lake balance.”
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