Project / Product: Germany’s leading nationwide residential real estate company
Task: Communication with Bavarian tenants & classic reputation management
With almost 350,000 apartments, Vonovia SE is currently Germany’s leading nationwide residential real estate company. The listed company makes headlines with utility bills or in disputes with tenants. We develop a comprehensive communication concept that positions Vonovia as a modern partner for housing at fair conditions. Our job starts with a bang on the tense Munich housing market: In the daily press we raffle off apartments across all districts of the city. Charity campaigns, art projects and tenant parties follow. We also accompany necessary densification measures with early-on information in the affected quarters. This way, the residents now talk to their landlord and not just about him..