Project / Product: Silicon Resin Emulsion Paint
Task: Sales growth & communication of the special quality
What can a company like Wacker Chemie AG learn from a citizens’ initiative? A lot, when it comes to helping a rising product category like silicone resin emulsion paint achieve a breakthrough. We develop and implement the “We help facades!” concept, which unites paint manufacturers from over 20 countries. The PR includes website, brochures, product information, case studies, interviews with experts and an international facade competition, which we organize in cooperation with selected media partners. Energy efficiency plays a central role in the editorial calendar. The results are impressive: since the beginning of the campaign silicone resin emulsion paints have been recording double-digit growth rates.