The Peak of Pleasure

Client: Läderach chocolatier suisse
Project / Product: FrischeSchoggi, Truffes & Mini Mousse
Task: Brand & Corporate PR

They call themselves »chocolate family« and produce one of the most refined chocolates in the world. Right now the Swiss family company Läderach, with annual sales of more than 100 million Swiss francs, expands across the globe. Our tailor-made PR concept for Germany and Austria focuses on increasing awareness of fine chocolates and local chocolate boutiques. We invite renowned food bloggers to a workshop or send out sympathy mailings with Easter Bunny Cleo. Läderach also makes a brilliant entrance to the red carpet: In Hamburg, we successfully sugarcoat the Nannen Prize for excellent journalists with a sweet surprise.