Client: Bayer CropScience
Project / Product: Basta
Task: Global sales competition in over 80 countries
How do you give an established product a boost after years – without discounts or price reductions? Big Moments creates a sales competition for Bayer CropScience with more than 80 participating countries. Within five years, the product must significantly improve its position on the international market. Such a global incentive requires meticulous planning and a simple message that will go down well with everybody. From the marketing manager in Brazil to the sales representative in Japan. The Basta Sales Challenge sports experiences on a global scale: a specially developed desert tour through the Rub al-Khali, the largest sand desert on earth. A diving trip along the Great Barrier Reef, which also introduces non-swimmers to the beauty of the underwater world. Or days full of adrenaline in South Africa, including encounters with the great white shark and a flight as a co-pilot in a jet plane over the picturesque Garden Route. The competition casts a spell over sales teams around the world. After five years, we proudly say: Mission accomplished, to be continued, as other Bayer CropScience products have recognized the potential of Big Moments as well.
Adventure in the desert… …on the water… …and up to the highest mountain peak!