Client: Hines, LBBW
Product / Project: Hofstatt
Task: Comprehensive communication strategy from branding to opening
Many addresses in Munich claim centrality for themselves. The Hofstatt is in the heart of the city: only 218 m from Marienplatz, on the former premises of the SZ publishing house. This makes the Hofstatt one of the most important urban development projects in Munich. Regional media and the trade press not only report on the construction progress and decisions of the city building commission, but also accompany the respective marketing steps of the extraordinary project by Hines and LBBW Immobilien. Thanks to the comprehensive communication strategy, the Hofstatt remains the talk of the town. From the branding process to the grand opening and far beyond. In short: »In the heart of the city. At the pulse of life.«
From the construction progress documentation… 
…to the festive opening ceremony: 
The owners and Munich’s Mayor cheer every step of the way.